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We’re very pleased with the outcome and the ease it brings to our daily work.
Wilier Triestina is an Italian company founded in 1906 in Bassano del Grappa, specializing in the production of high-end racing bicycles. With over a century of history and numerous sporting and technological achievements, it has become a benchmark in the industry. Wilier has collaborated with legendary athletes such as Magni, Pantani, Ballan, and Scarponi, and supplies bikes to professional teams like Astana Qazaqstan Team and Wilier-Pirelli. The company stands out for its innovation and design, with cutting-edge models such as the URTA SLR, Filante SLR, Wilier 0 SLR, and Cento10 Hybrid. Today, it has also seen strong growth in the gravel and mountain bike segments.
For over a century, Wilier Triestina has been a symbol of Italian excellence in cycling, skillfully blending tradition, passion, and innovation. Every decision, every project, and every detail is driven by the desire to push beyond limits—even in the spaces where ideas take shape and the company’s future is built.
For this reason, the bike workshop had to be much more than just a functional space—it needed to fully embody the brand’s identity, values, and aesthetic.
It is within this vision of continuous technological evolution that Wilier Triestina’s Innovation Lab was born.
To create a functional workspace perfectly aligned with its identity, the company chose to rely on 3D Beta. From the very beginning, Wilier’s team was impressed by 3D Beta’s ability to listen and turn every need into a concrete solution.
A custom bike workshop was designed with meticulous attention to detail and characterized by the brand’s distinctive colors. The result exceeded all expectations: today, the lab is a comfortable, well-organized, and highly efficient workspace. A choice that fully reflects the company’s philosophy—always striving for excellence.
The Innovation Lab is not just a physical space, but a tangible expression of a vision driven by progress. Thanks to its collaboration with 3D Beta, Wilier Triestina was able to transform a need into a state-of-the-art environment, perfectly aligned with its identity.
A further step forward in the growth journey of a brand that keeps pedaling toward the future.
UNIPAC Engineering
23/28 Barcoo St Roseville
NSW 2069
Tel: 1300 14 15 16
Via delle Industrie, 38
20853 Biassono (MB)
Via Locatelli, 100
20853 Biassono (MB)
Via Rivera, 54
20841 Carate Brianza MB
