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Technology, style, and order: the operational heart of the Pinarello legend, crafted by 3D Beta.
Pinarello was founded in 1952 from the vision of Giovanni “Nani” Pinarello, a former cyclist and passionate craftsman. After leaving professional racing, he turned his severance pay into a winning bet: opening a small bike workshop in Treviso. From there began a story of tenacity, innovation, and victories. The first major triumph came in 1961, but it was in the 1990s—with Miguel Indurain and the Banesto team—that Pinarello conquered the world stage. Cutting-edge technologies, revolutionary frames, and collaborations with elite athletes transformed the brand into a true cycling icon. Today, they continue to honor a tradition born from passion and shaped in bike workshops that redefined speed.
From humble beginnings in a small bicycle workshop in Treviso, Giovanni Pinarello gave life to a legendary brand.
Born as a racer, he reinvented himself as a craftsman, building bicycles that would go on to change the history of cycling. His spirit lives on today through international victories, technical innovation, and the ongoing pursuit of excellence that Fausto Pinarello carries forward with passion and vision.
To accompany an iconic brand like Pinarello, 3D Beta designed and built a workshop worthy of its legacy and style. The result is a black bicycle workshop—a chromatic choice that conveys strength, precision, and elegance, perfectly aligned with the brand’s identity. Every detail of the setup has been meticulously crafted, with modules specifically designed to meet the needs of a bike workshop: organized spaces, immediate access to tools, and a clean aesthetic that reflects Pinarello’s technical and visual excellence.
At the heart of the project is the work lift, ensuring maximum ergonomics and practicality, allowing technicians to operate with precision, speed, and comfort.
Every element is created to support daily tasks and enhance the overall work environment. With this project, 3D Beta delivers not just a workshop, but a space where passion for cycling meets the most advanced industrial design.
A project that blends design, efficiency, and identity: the Pinarello workshop created by 3D Beta is the perfect balance between aesthetics and functionality, designed for those who live cycling as an art form.
UNIPAC Engineering
23/28 Barcoo St Roseville
NSW 2069
Tel: 1300 14 15 16
Via delle Industrie, 38
20853 Biassono (MB)
Via Locatelli, 100
20853 Biassono (MB)
Via Rivera, 54
20841 Carate Brianza MB
