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We are very satisfied with the workshop furnishings, and for this, we thank 3D Beta.
Chief Mechanical Engineer
Founded in 1945, MV Agusta is a symbol of Italian motorcycling, known for its technical excellence, refined design, and long-standing racing tradition. With 38 world titles between riders and manufacturers, it has written legendary chapters in the history of two wheels, thanks to champions like Giacomo Agostini. Today, it produces high-end motorcycles that combine outstanding performance, artisanal care, and unmistakable style. All models are designed and built in Italy, at the historic Schiranna factory.
MV Agusta continues to innovate, focusing on design, technology, and sustainability, with the aim of delivering an exclusive and thrilling riding experience, true to the spirit of Made in Italy.
In the heart of Milan, just steps from CityLife and the Fiera district, stands MV Agusta’s first company-owned showroom: a 400-square-meter space celebrating the brand’s past, present, and future.
It is the company’s first fully managed dealership, an exclusive hub for enthusiasts right in the center of the city. The new flagship store is a premium environment that fully embodies the essence of the brand: performance, elegance, and innovation.
Inside this space lies a standout feature that perfectly blends aesthetics and functionality: a fully customized 3D Beta workshop.
The workshop project was developed through close collaboration between MV Agusta and 3D Beta, with the aim of creating a space that performs at the highest technical level while remaining true to the brand’s visual identity. The result is a cutting-edge workshop, perfectly functional and optimized for every mechanical and maintenance requirement.
The entire workshop takes its color inspiration from MV Agusta’s bike liveries, with an exclusive palette of gold and grey—shades that evoke sophistication and power. Every technical furnishing, workbench, and cabinet was carefully designed, combining the efficiency of 3D Beta systems with aesthetics that enhance both the customer and technician experience.
More than just a workshop, this is a true experiential space: visitors to the flagship store can admire not only the bikes on display but also peek behind the scenes to watch technicians at work in a clean, organized, and highly technological environment—further reinforcing the premium perception of the MV Agusta brand.
UNIPAC Engineering
23/28 Barcoo St Roseville
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