Menu
Where design meets performance: the Gulf identity takes shape with 3D Beta.
Since the discovery of oil at Spindletop in 1912, Gulf has built a legacy of passion, innovation, and lasting relationships. The iconic orange disc emerged in the 1920s as a symbol of quality in a market dominated by anonymous fuels. Since then, it has become a global icon, present in motorsport, the film industry, and lifestyle culture. Supported by the Hinduja Group since 1984, Gulf has strengthened its identity, continuing to evolve across more than 100 countries. Today, through the vision of Icona Gulf, the brand renews its promise of excellence: to offer superior-quality products and build genuine value with every customer. The story continues, with eyes firmly set on the future.
Icona Gulf was born from a legacy spanning over a century, built on innovation, quality, and passion. Its iconic orange disc has become a globally recognized symbol—from motorsport to the lifestyle world. Today, the brand evolves with strength under the leadership of the Hinduja Group, while staying true to its promise: always delivering the best, together.
For Gulf, a global icon in the world of motorsport and lifestyle, the workshop is not just a technical space — it’s a statement of style. 3D Beta embraced this vision by creating a highly functional workshop with strong visual impact, designed to reflect the brand’s visual identity and cultural values in every detail.
The environment, designed for maximum operational efficiency, is organized with custom modules that optimize time, movement, and accessibility. But it’s the aesthetics that make an immediate impact: the masterful use of Gulf’s iconic motorsport colors and the unmistakable reference to the famous orange disc make the space instantly recognizable.
The 3D Beta-designed workshop for Icona Gulf strikes the perfect balance between design, performance, and brand identity: a space where every technical element becomes an integral part of the visual storytelling of a legendary brand.
The workshop created by 3D Beta for Icona Gulf is not just a workspace, but a strong and consistent extension of the brand’s identity. Every module, color, and finish is designed to enhance operational efficiency without ever compromising on style. The result is an environment that blends functionality with brand recognition, where the Gulf identity takes tangible form and continues to tell its iconic story—even away from the racetrack.
UNIPAC Engineering
23/28 Barcoo St Roseville
NSW 2069
Tel: 1300 14 15 16
Via delle Industrie, 38
20853 Biassono (MB)
Via Locatelli, 100
20853 Biassono (MB)
Via Rivera, 54
20841 Carate Brianza MB
