Menu
3D Beta allowed us to reorganize our workshop with cutting-edge products.
CEO of Guerciotti
In 1964, Paolo and Italo Guerciotti opened a small shop on Via Petrella in Milan: the namesake brand was born, a symbol of the family’s passion for cycling. Thanks to Italo’s competitive experience in cyclocross and Paolo’s entrepreneurial drive, the company grew throughout the 1970s—relocating, launching exports to the USA, and entering the professional road racing scene. In 1977, Paolo founded GS Guerciotti, a team that went on to dominate international cyclocross, earning ten world championship titles across both professional and amateur categories.
During the 1980s and 1990s, the company strengthened its global presence.
Since 2000, the second generation has been leading the company into new international markets, supporting professional teams and focusing on design, high quality, and sustainability, while staying true to the brand’s Milanese identity.
After the pandemic, Guerciotti entered a phase of strong growth, which made a reorganization necessary—both at a corporate and operational level. In particular, there was a clear need to upgrade the internal layout of the workshop to improve efficiency, modernize the structure, and align it with the company’s high-quality standards. To carry out this renewal process, Guerciotti chose to rely on 3D Beta—a partner capable of delivering technically advanced and highly customizable solutions. The ability to configure every detail, from dimensions to workspace organization, including the use of the brand’s signature yellow and black colors, proved decisive in achieving the desired outcome.
In a context where continuous growth is the goal, Guerciotti sees it as essential to work with suppliers who share the same quality-driven vision. With 3D Beta, the company has found not just a reliable supplier, but a strategic partner to help build its future.
Thanks to the collaboration with 3D Beta, Guerciotti was able to transform its workshop into a more functional, organized workspace that perfectly reflects the brand’s identity. A strategic investment that demonstrates the company’s determination to face future challenges with strength, efficiency, and a constant focus on innovation and quality.
UNIPAC Engineering
23/28 Barcoo St Roseville
NSW 2069
Tel: 1300 14 15 16
Via delle Industrie, 38
20853 Biassono (MB)
Via Locatelli, 100
20853 Biassono (MB)
Via Rivera, 54
20841 Carate Brianza MB
