Event

EICMA 2024

The most important global trade show for the entire two-wheel sector. 2024 edition.

THE 2024 INTERNATIONAL BICYCLE AND MOTORCYCLE EXHIBITION

EICMA — the International Motorcycle and Bicycle Exhibition — is the global benchmark event for the two-wheel industry.

Its first edition was held in Milan in 1914, and since then it has grown into the most important trade fair in the sector, drawing thousands of exhibitors, visitors, professionals, and journalists from all over the world.

Organized by ANCMA, the trade association of the Italian manufacturers’ federation (Confindustria), EICMA is much more than just a trade fair. Every year, it showcases product innovations, hosts conferences and technical workshops, welcomes riders and prominent figures, and offers shows and performances in the MotoLive outdoor area.

A GLOBAL SHOWCASE

With over 100 years of history, EICMA is now a global event that speaks to both industry professionals and enthusiasts alike, blending business, innovation, emotion, and passion for two-wheeled mobility in a single venue.

At EICMA 2024, 3D Beta took part in the event with a striking stand, reaffirming its identity as a technical, reliable brand that truly understands the needs of motorcycle industry professionals.

ALWAYS AT THE FOREFRONT

The objective was clear: to highlight the breadth and quality of the company’s offering, starting with its two workshop furniture lines — Domina and Solida — designed to deliver maximum efficiency and durability.

Within the stand, a dedicated area showcased the range of e-bike lifters — practical and safe solutions designed for workshops, racing teams, and enthusiasts.

3D Beta also hosted the brand-new Ducati Desmo450MX at its stand — a major attraction that underscored the strong connection between the company and the excellence of Italian motorsport.

For 3D Beta, participation in EICMA once again proved to be not only an international showcase, but also a concrete opportunity to strengthen relationships with customers, distributors, and partners — further reaffirming its leadership in the workshop furnishing sector.