Event

EICMA 2019

An iconic stand, great champions, and new collaborations to celebrate teamwork and innovation.

THE INTERNATIONAL CYCLE AND MOTORCYCLE EXHIBITION 2019

EICMA — the International Motorcycle and Bicycle Exhibition — is the global benchmark event for the two-wheel industry.

Its first edition was held in Milan in 1914, and since then it has grown into the most important trade fair in the sector, drawing thousands of exhibitors, visitors, professionals, and journalists from all over the world.

Organized by ANCMA, the trade association of the Italian manufacturers’ federation (Confindustria), EICMA is much more than just a trade fair. Every year, it showcases product innovations, hosts conferences and technical workshops, welcomes riders and prominent figures, and offers shows and performances in the MotoLive outdoor area.

A STAND THAT MAKES A DIFFERENCE

At EICMA 2019, 3D Beta stood out with a visually striking stand designed to express the brand’s technical and innovative identity.

A presence that made an impact, attracting the attention of enthusiasts and industry professionals alike. It was an opportunity to showcase the value of 3D Beta design applied to functionality.

MEETINGS AND COLLABORATIONS

The stand became a privileged meeting point for some of the greatest champions in world motorcycling.

Between handshakes, photos, and exchanges of experiences, relationships were strengthened and new official collaborations were born. A moment of visibility and dialogue that further boosted 3D Beta’s presence in the two-wheeler world.

EICMA 2019 was not just a trade show, but a celebration of the teamwork of the entire 3D Beta team. Every detail of the stand told the story of the commitment, professionalism, and passion that drive the company every day.

A special moment to share with the public the results of a journey built together.