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At EICMA 2019, 3D Beta celebrates technical design and a mark of excellence.
Brough Superior is a British motorcycle manufacturer founded by George Brough, known for producing highly prestigious motorcycles. Luxury craftsmanship, mechanical innovations, and exceptional performance have made Brough Superior an iconic brand.
In 2019, 3D Beta designed and set up the Brough Superior stand at EICMA, the prestigious International Bicycle and Motorcycle Exhibition in Milan. This stand hosted the presentation of the AMB 001, the first motorcycle branded Aston Martin, born from the collaboration between the famous British car manufacturer and the historic British motorcycle house.
The stand, meticulously curated by 3D Beta, represented a perfect fusion of aesthetics and functionality, reflecting the excellence of the involved brands.
The event attracted the attention of enthusiasts and industry professionals, consolidating 3D Beta’s reputation in the field of technical furnishings for workshops and work environments.
During the event, the historic motorcycle house presented the Aston Martin AMB 001, a limited-edition track motorcycle produced in only 100 units, combining Aston Martin’s distinctive design with Brough Superior’s advanced engineering.
For 3D Beta, participating at EICMA 2019 as a partner in setting up the Brough Superior stand was an extraordinary opportunity to demonstrate how its workshops are not just technical spaces, but true expressions of design, innovation, and identity.
In an exclusive and highly aesthetic context, 3D Beta was able to highlight the uniqueness of its solutions, capable of combining functionality, style, and attention to detail, confirming itself as a benchmark for those seeking technical furnishings that stand out even in the world of luxury and high performance.
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