Event

EICMA 2023

EICMA is much more than just a trade show.

THE INTERNATIONAL CYCLE AND MOTORCYCLE SHOW 2023

EICMA — the International Motorcycle and Bicycle Exhibition — is the global benchmark event for the two-wheel industry.

Its first edition was held in Milan in 1914, and since then it has grown into the most important trade fair in the sector, drawing thousands of exhibitors, visitors, professionals, and journalists from all over the world.

Organized by ANCMA, the industry’s confederation association, EICMA goes far beyond being a traditional fair.

Each year, it showcases new products, hosts conferences and technical workshops, welcomes top riders and key figures in the industry, and offers spectacular shows and demonstrations in the outdoor MotoLive area.

THE CHOICE OF THE BEST

3D Beta catalogues were available at the booth, ready to be browsed by professionals and enthusiasts seeking inspiration.
Inside, a comprehensive overview of the brand’s latest projects, the most thrilling collaborations, and the most innovative technical solutions signed 3D Beta.
A concentrated mix of design, functionality, and passion for excellence, crafted to tell the story of the brand’s ongoing evolution and to offer practical tools to those who work every day with precision and expertise.

EXCLUSIVE SPACES

At EICMA, 3D Beta presented a booth designed as a true professional workshop.

The area was divided into three operational sections, each tailored to meet specific needs.

The first zone was dedicated to Ducati service, with a layout designed to optimize every stage of the work, particularly on suspensions and front forks, where precision and safety are paramount.

Next to it, a section specifically designed for Yamaha Service, featuring modular and ergonomic solutions capable of adapting to the operational requirements of authorized centers.

Completing the experience was a space created for enthusiasts of engines and vintage cars—a place where technical expertise and socializing come together. Here, guests could enjoy a moment of relaxation, sharing their passion over a coffee and a chat, or offering a drink in an environment that combines aesthetics and functionality in perfect 3D Beta style.