Automotive Workshop

lombarda motori - Audi House of Progress

The primary goal of this investment is to improve the customer journey.

ANDREA ZANNIER

Audi Manager Lombarda Motori

About
Lombarda Motori

Lombarda Motori, founded in 1963, is a key reference for the Audi brand in Monza and Milan.

The Group’s locations are also dedicated to the Volkswagen, Volkswagen Commercial Vehicles, SEAT, and CUPRA brands.

The company offers high-quality service with original parts and accessories, as well as specialized and professional technical assistance, capable of meeting the needs of both private customers and businesses.

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AUDI PROGRESSIVE SHOWROOM CONCEPT

The partnership between 3D Beta and Lombarda Motori played a crucial role in the opening of the Audi House of Progress, an innovative showroom in the heart of Milan.

A cutting-edge environment designed to offer customers an exclusive and immersive experience, where every detail is crafted to ensure comfort and excellence, allowing a 360-degree exploration of the Audi world.

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An innovative showroom

Here, brand enthusiasts can not only discover and purchase the latest models in the lineup but also find a wide selection of certified pre-owned vehicles, with guaranteed quality and reliability. Additionally, thanks to Audi Service, customers can rely on a highly qualified team ready to take care of the car at every stage of its life, ensuring optimal performance and safety on the road.
The entire project transformed a historic industrial building into a modern Audi center—an ambitious and complex endeavor. This evolution required 3D Beta to pay meticulous attention to the specific needs of the client, which could not be met with standardized solutions but demanded a tailored approach.
Every element, from the supporting structures to the furnishings, was precisely designed to combine functionality, aesthetics, and technological innovation while preserving the identity of the place.

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AN EXCLUSIVE EXPERIENCE

The collaboration with 3D Beta was crucial in overcoming the design challenges. Their ability to adapt to spatial and technical constraints, combined with experience in creating customized solutions, made it possible to create a space for Lombarda Motori that perfectly integrates aesthetics and practicality.

The final result is not just a workshop or a showroom, but a symbol of what can be achieved when design vision, technology, and customization converge toward a single goal: representing the future of mobility.

3D Beta was able to make the most of the available space by designing and installing multifunctional columns equipped with cutting-edge tools, efficiently serving the 12 workstations present.

This approach allowed for the optimization of vertical spaces, turning a challenge into an opportunity to showcase ingenuity and innovation.

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